Lisa Weser

CEO, Trailblaze

As the former head of U.S. Marketing Communications at AB InBev, Lisa is a PR pro and alcohol industry insider adept at building culturally relevant brands within highly regulated, nuanced marketing environments. She pivoted from “Queen of Beers” to the Cannabis Publicist^™ in 2018, to form Trailblaze and bring a more sophisticated, disciplined “big CPG” approach to cannabis brand storytelling.