FILAMindblower
RELAUNCHING A 90'S CLASSIC
Known for its warped, oversized logo, the FILA Mindblower was a classic sneaker of the 90s. To reintroduce the shoe in spring of 2018, Acceleration Community of Company MKG worked with FILA on a 360 launch strategy that included a retail experience and a digital hub that introduced the shoe, upped brand cool factor, and earned press and buzz.
A MIND BLOWING EXPERIENCE
The pop up store was anything but normal. Instead, it was created as an immersive experience that used optical illusions, anamorphic typography, and other visual effects to play tricks our audience.
SOCIAL INTEGRATIONS
The immersive store experience was full of areas to snap away and take photos to share across social media.
COLLABORATIONS
As part of the relaunch, FILA tapped 47 international partners including Kinfolk, Pink Flamingo, Kasina, and Solebox to create limited edition interpretations of the iconic design.
