A MIND BLOWING EXPERIENCE
The pop up store was anything but normal. Instead, it was created as an immersive experience that used optical illusions, anamorphic typography, and other visual effects to play tricks our audience.
The immersive store experience was full of areas to snap away and take photos to share across social media.
As part of the relaunch, FILA tapped 47 international partners including Kinfolk, Pink Flamingo, Kasina, and Solebox to create limited edition interpretations of the iconic design.