FILAMindblower

RELAUNCHING A 90'S CLASSIC

fila mindblower
Known for its warped, oversized logo, the FILA Mindblower was a classic sneaker of the 90s. To reintroduce the shoe in spring of 2018, Acceleration Community of Company MKG worked with FILA on a 360 launch strategy that included a retail experience and a digital hub that introduced the shoe, upped brand cool factor, and earned press and buzz.