lululemon — Proud & Present

Encouraging Reflection During WorldPride

Lululemon proud and present
Taking inspiration from lululemon’s roots in yoga, and acknowledging that this was the 50th anniversary of Stonewall, MKG, an Acceleration Community of Companies agency, created Proud & Present, a campaign centered around encouraging reflection on this moment in time for the LGBTQ2IA+ community. The campaign was brought to life via social content, two IRL experiences, and in-store assets used across the continent.