Barbie x Stanley Legends Pop Up Tour

WHEN STANLEY MET BARBIE…

In a meet-cute for the ages, Barbie and Stanley came together to celebrate Barbie’s 65th anniversary with a very special, limited-edition set of Quenchers.

To get consumers excited ahead of the upcoming launch, we created the perfect pop up tour experience with stops in NYC, London, Houston, and LA where every Barbie and Stanley fan could explore each of the collaboration designs inspired by the dazzling decades of Barbie.

C’MON BARBIE, LET’S GO PARTY

We kicked off our tour in NYC with Legends Records, an immersive audio-visual musical mashup that featured Iconic Barbie and celebrated the full line of Barbie x Stanley Quenchers with stylized vignettes and interactive moments.

In London at the Legends Skateway, we brought the fireworks with a Dynamite Barbie Roller Skate party. Taking over an iconic local skate rink, we created a bold and beautiful retro skate world where guests laced up and were treated to performances by local skate groups.

In Houston we opened Howdy Ken’s Legends Saloon, a wild west watering hole where guests showed off their best line dance, shopped the collection, and picked up bandanas with their name/initials chain stitched on the spot. For a special treat, our influencers were invited to stop by for a private performance by Chase Rice!

Our final stop was Los Angeles, where we celebrated the doll (and the Quencher) that started it all… the Original 1959 Barbie. We took over a retro hotel and transformed it into a Chevron-soaked swim club where guests could relax poolside, take a dip, and explore Barbie x Stanley vignettes and gifting stations.