Pepsi - Pilk & Cookies

Inviting fans to join the naughty list

With the holiday season in full swing, Pepsi partnered with two of the most iconic stars of the holidays - Lindsay Lohan and Santa - to announce a surprising and naughty new twist on an old holiday tradition: Pilk and Cookies.

EXPOSING SANTA’S DIRTY (SODA) SECRET

Inspired by the viral “Dirty Soda” trend popularized on TikTok earlier this year, Pilk is the delicious combination of a crisp Pepsi with the subtly sweet and creamy taste of milk. The campaign, supported by digital content spots starring Lindsay and Santa, resulted in a groundswell of media coverage.

CREATING A NEW HOLIDAY TRADITION

We strategically positioned Pilk and Cookies as a new way to unapologetically celebrate the holidays, encouraging on-air tastings via product seeding and creating consumer intrigue and participation in the #PilkandCookies Holiday Challenge.

SPREADING JOY TO THE WORLD

As a result of our PR launch efforts, we secured over 750 placements, garnering over 7.3 billion total impressions and ensuring Pilk and Cookies became the must-try treat of the holiday season.

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