CLINIQUE

A NEW ERA OF BEAUTY INFLUENCE

As part of Clinique’s mission to connect with a new generation of beauty consumers, HangarFour conceived and launched the #CSuite, a TikTok-first initiative featuring a diverse group of makeup artists, dermatologists, and content creators. This collective was designed to engage beauty enthusiasts with authentic, informed content that embodies Clinique’s “Uncompromisingly Committed” ethos.

CSUITE AND THE CITY

To kick off the #CSuite, we organized an orientation trip in New York City, blending education, creativity, and connection. Creators participated in product testing sessions with Clinique company leaders, a guided pedicab tour brought an adventurous touch to the program, while a unique session of poetry in the park offered a creative space to reflect and connect.

FLAWLESS RESULTS

The program kicked off a year-long partnership with a lineup of influential creators, including Gerys Requena, Kensington Tillo, Sierra Ewers, Dr. Charles Puza, Dr. Alexis Stephens, Kamille Gregory, Christie Xie, and Shayne Marie. Together, this collective brought a combined TikTok audience of 6M+ to the initiative. Earned orientation content from #CSuite creators garnered over 1M impressions, 127K engagements, and 696K video views through 52 pieces of content.