Meta — VidCon

VIDCON 2022

Creators power Meta’s platforms, but they hadn’t learned how Meta helps Creators be “future ready.” That all changed when Meta took VidCon by storm and activated four major experiences created by MKG in three days/.

VidCon is the world’s largest event for fans, Creators, executives, and brands who are passionate about online video and building diverse communities. For the first time ever, Meta brands, including Instagram and Facebook, activated collectively with the help of MKG--letting guests know Meta is one family of apps and services ready to power their creativity.

3 DAYS, 4 EXPERIENCES, 1 META

Meta dominated the scene with concept-specific experiences: the Hyatt Lounge, Hyatt Pool Party, VidCon Creators’ Lounge, and Instagram Night Out Party. The events quickly became the buzz where attendees flocked the experiences, reveling in the immersive spaces we had built. Through these experiences Meta built brand passion and positive sentiment and garnering stronger awareness and positive sentiment about brand.

AN IMMERSIVE EXPERIENCE

The Meta Featured Creators Lounge at the Hyatt Regency created by Acceleration Company MKG was an immersive experience that inspired creators to use the environmental design to create content on Reels.

Visitors were encouraged to test out the latest Meta hardware, including Meta Quest 2 headsets and Ray-Ban Stories smart glasses; visit the Flex Stage for daily acoustic musical performances from top Meta artists like Madison Watkins, Anees, Em Beihold, and Francis Karel; shop the Meta Mart for unique swag and giveaways; explore NFT artwork via Instagram’s new Digital Collectables feature; and try on body-tracking AR filters from featured Meta Creators.

SPLASH LOUNGE

An all-day pool party extravaganza brought the metaverse to life. Over 3500+ people attended this splashed-out pool party where live DJs including DJ Sickick and Angel + Dren maintained the party vibe as guests explored this futuristic paradise.

Creators had an opportunity to connect in a Collab Cabana, navigate interactive installations including our oversized inflatable garden and Reels swing set, and demo the Ray-Ban Stories smart sunglasses, while enjoying specialty food and drink during Happy Hour.