DYSON

A CELEBRATION OF INNOVATION

To mark the opening of their second New York City retail location, Dyson hosted an exclusive event at their sleek and ultra-modern store at historic 155 Mercer Street. Fans were welcomed into the space to get hands-on with Dyson's cutting-edge technology in an immersive and interactive environment.

ICONS IN ACTION

We invited over 140 influencers to experience the new store, including 22 paid partners and 124 organically engaged guests. Attendees enjoyed face-to-face time with James and Jake Dyson, who kicked off the evening with live demonstrations of Dyson's latest innovations, including the Dyson Chitosan™ styling products and the Dyson OnTrac™ headphones.

HANDS-ON EXPERIENCES

Guests explored interactive experiences including dedicated styling stations for Dyson’s beauty technology where guests explored their hair health and tested formulations. Meanwhile, music lovers were bouncing off the walls as they experienced an immersive listening experience at the customization wall showcasing Dyson’s headphone line.