JOHN CENA DEBUTS THE MET-RX FLEX ON TIKTOK

To celebrate a new multi-year partnership and inspire brand fans, best-selling sports nutrition brand MET-Rx and multi-hyphenate celebrity John Cena showed the world a new way to flex.

The campy, 90s-inspired TikTok campaign encouraged people to show off their biggest accomplishments with a “Flex Filter” inspired by Cena’s own swole physique.

To build buzz, Trailblaze secured features in high-profile outlets such as The Wall Street Journal, Forbes, People, and Men’s Journal delving into Cena’s 30-year relationship with the MET-Rx brand and his tips for optimal nutrition and fitness.

WHAT WE DID

1. Planned and coordinated the campaign announcement and asset launch across news media, social media, and digital platforms.
2. Secured a series of interviews in prestige media outlets highlighting Cena’s fitness routine, supplement regimen, and 30-year relationship with MET-Rx sports nutrition products.
3. Sent product mailers to sports and lifestyle media ahead of Prime Day, when MET-Rx was selected as one of Amazon’s Ten Buzziest Brands.

“Any skill you have could be MET-Rx Flex worthy, because MET-Rx is indeed fuel for life.” — John Cena, as told to People