Stanley Cross Bottle Launch

Pink Sparrow partnered with Stanley to create the global product launch for the Cross Bottle, emphasizing its versatility and spontaneity. The goal was to showcase how the Stanley Cross Bottle can be an essential companion, no matter where life takes you.

We designed immersive environments that represented diverse use-case scenarios—from urban settings to global adventures. Each vignette and branded space featured a monochromatic color scheme reflecting one of the six Cross Bottle colors. These areas invited guests to explore how the Cross Bottle integrates into different aspects of modern life, highlighting its adaptability.

To reinforce the “On-the-Go Trendsetter” theme, we introduced a Color Analysis station where guests received personalized seasonal color assessments. They took home a custom color palette matched to their undertones, along with their personally recommended Stanley Cross Bottle colorway.

Media engagement and press outreach were key priorities, with exclusive consumer attendance facilitated through an invite-only platform supported by Stanley.