Dallas Stars Victory+

Launching a New Era of Sports Streaming

As sports teams race to adapt to the era of cord-cutting, the NHL’s Dallas Stars and A Parent Media Co. (APMC) joined forces to introduce Victory+, a game-changing sports streaming service that’s completely free for fans—no subscription required.

To celebrate this ground-breaking launch, we set out to make Victory+ the ultimate destination for every Dallas Stars fan with a high-energy experience designed to generate awareness, spark excitement, and drive downloads.

Backed by a 360° paid media strategy, the goal was simple: ensure no Stars fan ever misses a moment.

Enter the Victory+ Green Scene, a major fan and media event where we invited key stakeholders, press, and fans to an epic experience coinciding with the Victory+ app release.

OUR FAN EXPERIENCE HAD THE SPORTS WORLD SEEING GREEN

Guests mingled under neon green lights, enjoyed a DJ set, ate mouth-watering local BBQ, and posed for photos at our Star Portal.

In the gaming area, fans tried out our Half Ice Shot for a chance to score courtside tickets and player meet-and-greets. Meanwhile, exclusive merch and a “Hat Trick” customization station ensured every fan left with fresh gear.

As the night reached its peak, Grammy Award-winning artist Nelly took to the stage for a show-stopping performance that left the crowd buzzing.