Zach Braff & Donald Faison for T-Mobile
T-Mobile kicked off their 5G home internet campaign with a buzzy Big Game ad reuniting Scrubs’ co-stars and real-life best friends Zach Braff and Donald Faison.
T-MOBILE'S NEW 5G HOME INTERNET SERVICE
In the spot, Braff and Faison play next-door neighbors who sing a parody of West Side Story’s “I Feel Pretty” with lyrics focused on the cheaper bills Faison pays than Braff with T-Mobile’s new 5G home internet service.
SUPER BOWL AD POPULARITY
Fans of Scrubs and cheaper home internet bills alike were thrilled with the commercial, which became the second most-watched Super Bowl ad on YouTube and spawned a franchise of T-Mobile spots starring the beloved twosome, including a festive spoof of Love Actually’s infamous cue card scene.
ACC handles T-Mobile’s talent and entertainment partnerships and worked with the brand (and Panay Films) to bring this engaging campaign to life.