Dolly Parton & Miley Cyrus for T-Mobile

A Big Ad with a Bigger Message

MILEY MAKES AN APPEARANCE

Miley Cyrus, inspired by her god-mothers compassion, responds by writing and singing a hilarious, “special” song dedicated to freeing 5G phones. Together, these two legends #doitforthephones.

DO IT FOR THE PHONES

Bringing together the talented, ‘tell it like it is’ twosome, these ads served as a launchpad to simply and boldly articulate T-Mobile’s key point of differentiation as a brand and to kick off a new, overarching marketing mission to “rescue” 5G phones from lesser networks.

Measurable results

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