HBO Max — The Flight Attendant

The Flight Attendant

With Coachella back in full swing, we landed in the desert, delivering an oasis of wellness treatments creating a pop culture moment to drive awareness of the highly anticipated Season 2 premiere of HBO Max Original The Flight Attendant. Our invite-only, Preflight Lounge allowed media, influencers, and celebrities to escape the heat and “fest better” through thematically aligned touch-points and a curated collection of wellness treatments.
HBO Max Flight Attendant

DESTINATION RELAXATION

The experience was designed to be a progressive experience, where guests weren’t expected to float through the event, they were invited to soak it all up and where the pampering was almost endless. Executed at the Ace Hotel Palm Springs, this invite-only event drew the celebrity and influencer attendees alike, many staying well beyond their standard appearances durations. MKG designed and built the experience while ACC handled PR and talent and influencer partnerships.

HBO Max
HBO Max
HBO Max Fligt Attendant
HBO Max Fligt Attendant

MEASURABLE RESULTS

1.67B

Total Impressions

$1.48M

Total Ad Value

#1

Returning Show to HBO Max

34M+

Social Impressions

HBO Max Flight Attendant
HBO Flight Attendant
HBO Max Flight Attendant
HBO Max