Netflix At The Grove
An Unforgettable Immersive Experience
Netflix worked with Pink Sparrow to create Netflix at The Grove, an unforgettable, immersive experience featuring limited-edition products and experiential elements inspired by hit Netflix Originals. Located at Los Angeles’ most iconic shopping destination, this pop-up was Netflix’s first foray into a multi-title experience, giving fans of all ages the opportunity to get closer to the worlds of the series and films they know and love.
COLORFUL FABRICATION
To bring the world of Netflix to life IRL, Pink Sparrow fabricated colorful photo-ready vignettes throughout the 10,000 square-foot space including life-size versions of characters and artifacts such as Stranger Things’ villainous Vecna, the iconic Young-Hee robotic doll from “Squid Game” and Queen Charlotte’s throne from the upcoming “Bridgerton” prequel. Arriving just in time for holiday season shopping, Netflix at The Grove drew in crowds of fans eager to experience their favorite titles in a brand-new way.
