Pepsi Super Bowl LVI Halftime Show

As Los Angeles hosted the Big Game for the first time in nearly 30 years, Pepsi brought together five iconic artists – Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar – for the larger-than-life Pepsi Super Bowl LVI Halftime Show.

AN INTERACTIVE BIG GAME

Staying true to the brand’s innovative approach to the Big Game’s Halftime Show, Pepsi unveiled a suite of tentpole campaign moments including the first ever Pepsi Halftime mobile app, a trailer featuring the all-star talent line-up, and a second screen AR experience that brought unprecedented access to the most exciting 12 minutes in music and entertainment.

Capitalizing on a year of “firsts,” our robust and multifaceted PR approach generated buzz and excitement not only during key announcements but in an ongoing cadence leading up to the show, culminating in an epic performance that kept fans talking well past Super Bowl Sunday.

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