MILEY MAKES AN APPEARANCE
Miley Cyrus, inspired by her god-mothers compassion, responds by writing and singing a hilarious, “special” song dedicated to freeing 5G phones. Together, these two legends #doitforthephones.
DO IT FOR THE PHONES
Bringing together the talented, ‘tell it like it is’ twosome, these ads served as a launchpad to simply and boldly articulate T-Mobile’s key point of differentiation as a brand and to kick off a new, overarching marketing mission to “rescue” 5G phones from lesser networks.