EXPOSING SANTA’S DIRTY (SODA) SECRET
Inspired by the viral “Dirty Soda” trend popularized on TikTok earlier this year, Pilk is the delicious combination of a crisp Pepsi with the subtly sweet and creamy taste of milk. The campaign, supported by digital content spots starring Lindsay and Santa, resulted in a groundswell of media coverage.
CREATING A NEW HOLIDAY TRADITION
We strategically positioned Pilk and Cookies as a new way to unapologetically celebrate the holidays, encouraging on-air tastings via product seeding and creating consumer intrigue and participation in the #PilkandCookies Holiday Challenge.
SPREADING JOY TO THE WORLD
As a result of our PR launch efforts, we secured over 750 placements, garnering over 7.3 billion total impressions and ensuring Pilk and Cookies became the must-try treat of the holiday season.