LIMITED EDITION IN A CAN
The limited-edition mini-can beverage trio incorporated all the elements of the classic treat – a top food trend of 2022, according to the National Confections Association – so s’mores lovers can enjoy their favorite DIY dessert anytime, anywhere. The Pepsi S'more Collection was exactly that: Three different soda flavors — Toasty Marshmallow, Graham Cracker, and Chocolate — that are intended to be mixed together in different proportions to create different varieties of Pepsi liquid s'mores. ACC led an aggressive pre-seeding and communications strategy for the brand that created a groundswell of awareness and excitement. PR coverage and social media buzz was widespread.