Pepsi S'Mores

The Ultimate S'Mores Hack

To celebrate the last day of summer and the start of fall, we helped Pepsi reward Americans love of s’mores by introducing the ultimate s’mores hack, the Pepsi S’mores Collection.
Pepsi Smores
Pepsi Smores

LIMITED EDITION IN A CAN

The limited-edition mini-can beverage trio incorporated all the elements of the classic treat – a top food trend of 2022, according to the National Confections Association – so s’mores lovers can enjoy their favorite DIY dessert anytime, anywhere. The Pepsi S'more Collection was exactly that: Three different soda flavors — Toasty Marshmallow, Graham Cracker, and Chocolate — that are intended to be mixed together in different proportions to create different varieties of Pepsi liquid s'mores. ACC led an aggressive pre-seeding and communications strategy for the brand that created a groundswell of awareness and excitement. PR coverage and social media buzz was widespread.

Pepsi Smores
Pepsi Smores

MEASURABLE RESULTS

4.4B+

Total Impressions

450

Total Placements

98%

Positive Sentiment